·         Identifying your prospects

·         Decide on how to attract the attention of potential customer

·         Design the message and the media we need to evoke a response

·         Understanding your customers

·         Attract prospect attention

·         Gain their interest in your wares and evoke a response

·         Foster their desire,  educate them 

·         Focus customer desire,  create if need be, a desire

·         Persuade the prospects to act, to place an order for which they have desire

·         Prepare our staff and materials to secure sales

·         Prepare to close sales and to follow through

·         Market updates and sharing of information

·         Revision study

·         Seizing business opportunities

·         Action again!