Identifying & Understanding  Customers & Clients :

¨       What newspaper, magazines and journals they read

¨       What sections of these periodicals they study,

¨       What shopping areas they request,

¨       What exhibitions and conferences they attend,

¨       What radio programs they listen to,

¨       What Television stations they watch

¨       What are their demographic profile,

¨       What are their interests,

¨       What are their buying habit,

¨       What are their desire,

¨       What are their spending history

¨       Is convenience and security and guarantee services a niche to him

à         Particular kind of business

à         Particular of customers

à         Particular of products

à         Live-cycle

à         Compatibility in the market

à         Any competitors’ substitutes available in the market

à         Channels of sales and Suitable Media

à         Budget available

à         Time allowable