China's fund industry needs to improve its customer service, according to a new survey from the Customer Service Committee of China Association of Trade In Services (CNCSC).

The CNCSC, a newly established organisation aiming to promote better customer service within China, released data on the entire 60 funds registered at the China Securities Regulatory Commission. The survey indicated funds generally do not provide phone services at night and on the weekends.

Only 12 of the 60 funds' phone services extend to 8pm or 9pm; 13 funds offered phone service on Saturdays while only 11 provide service on Sundays. According to CNCSC's survey, 35 of the total 60 funds have advertisements on their service hotlines which can not be skipped. The shortest lasts seven seconds and the longest is 46 seconds. The CNCSC said the average correct answer rate for a customer service staff in the fund industry was 83.37 percent, and their survey showed 30 percent of the funds were under that level.